Client Red Flags (and the worst date ever)

Whether you’re looking to hire a contractor to build your dream office, a web designer to create a killer website, a brand strategist to create a kickass brand or even if you’re looking at taking on a partner to share the load – here are some key red flags to look out for:

How much does a new website cost?

The truth is, there’s really no right answer here. It’s like asking “how long is a piece of string?”. A website could be as little as $250 or as much as $250 000 dollars. It really all comes down to what exactly you need your new website to do for you.

The makeup of an effective company logo

Your logo is the face of your company – and it’s common knowledge that an attractive face gets more suitors…
Consumers will automatically associate this image with your company, so it’s definitely worth splashing out on a professional graphic designer to create the perfect image to represent your brand.

Choosing fonts for your brand (and why it matters)

Your font choices say a lot about your brand. Type matters because it is one of the main pillars of good design. In branding, we use different fonts to communicate different messaging, psychology and emotions. In short, your font forms a relationship with your audience before they have even read it. 

10 Questions to ask your new website designer before you cough up the cash

I’m so sick of seeing clients held hostage by self-proclaimed “web designers” who clearly have no fucking clue what they are doing, aside from making a few changes to a free WordPress template. So, I decided that the world needs a list of things to check before they jump into bed with just anyone who claims to know what they are doing.

Your clients don’t need to know EVERYTHING…

You know how I’m always preaching about using social media to build personal connections with your audience, right?Well, some people take this a little too far… Building relationships and starting conversations on Facebook is ALWAYS going to get you more business action than hard sales.In fact, Facebook has literally been trained to look for posts […]

I was thinking of you in the shower this morning…

You were running through my mind, during my morning shower.
After I had stepped in, let my hair down, decided I could go another day without shampoo, tied my hair back up and then looked down at my legs, contemplating if I should shave or wait for lockdown to lift so I can get to a much-needed waxing session (spoiler alert: I’m still rocking the Chewbaka look), I got all reflective…