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“Email marketing is soooo much work” and other BS that people believe…

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November 9, 2020

How many hours do you spend on Facebook and blog content in an attempt to get your brand out there?

I was up unnaturally early this morning...
8am - yes, that's early for me.
Usually, my brain is still single cylinder firing before 9am and 2 cups of coffee, so I make a point to not schedule any big meetings until 10am - but this week has been CRAZY!
So, today, I had to make an exception and haul my morning-loathing night owl ass out of bed for an 8:30 meeting.
It was painful, but I survived.
#WinningAtFriday

There I was, forming full English sentences, before 9am.
Very proud of myself indeed.
Unfortunately, the tactful part of my personality hadn't quite got the early morning memo, so my tolerance for bullshit was sitting at an all time low.
That's when my client made the first mistake:

"I don't want to do any email marketing because it's too much work and I already spend so much time on my Facebook content"
Sweet, sweet, innocent Lucas.
I don't think he was prepared for my passive aggressive morning snap back...
I calmly asked him how much time he spends on his Facebook posts.
About an hour or two a day - finding the right image, typing out a story ("just like you taught me") and sharing it to the relevant groups.
When I asked how many sales he gets from Facebook each week, he couldn't answer.

Mistake number 1:
Post, Share and the people will come!

Nope. This is not the case.
Yes - telling stories will get you a better response than hard sales.
Yes - sharing your posts to groups can help with engagement and reach.
Yes - You should be posting to Facebook regularly.
But if you are posting without a measurable purpose and next step, you are wasting your time!
Everything you post should encourage a next step, whether it's a comment on Facebook or a click through to your website.
And this should be measured.
  • Check how many engagements your post got.
    If your aim was engagement and it didn't get any comments, reactions or shares, then you did something wrong.
  • Use Google Analytics or Facebook Pixel to see how many click-throughs to your website you got.
    If you didn't engage at least 5% of your post reach, then your post was shit.
You should never post anything just for the sake of posting.
Post with purpose... and measurable intention.

Mistake number 2:
Spending an hour on Facebook every day

What a waste of time.
I couldn't imagine having to log onto Facebook for an hour every day - and I manage almost 30 Facebook accounts for clients.
You only have to look after 1.

Facebook has this wonderful tab, called "Publishing Tools".
Instead of logging on every day and schlepping over posting the right thing at the right time, create a content calendar!
You can then plan your Facebook posts for a week, or even a whole month, and schedule them to go out at the right times and days for optimum performance.

Mistake number 3:
Thinking Facebook is all you need

Can you build a following on Facebook? Yes.

Can you establish relationships? Yes.
Can you run your business on Facebook? No.
You have to remember that you don't actually own your Facebook page.
You own your website and your client list.
Zuckerberg owns your Facebook page.
And he can change the rules at any time.
In fact, he already has...
To encourage a more social platform, Facebook business pages have been given the back seat.
Unless you are paying for ads or boosting posts, your general Facebook post will only reach about 2% of your followers.
That's pretty depressing, right?
This is why posting with purpose is so important.
What if you could reach an average of 25% of your followers, every time you sent out content?
Wouldn't you want to invest your time in this?
Well, this is exactly what email marketing does.
If you could direct your Facebook audience to a lead magnet and convert them into email subscribers, you automatically have access to a more personal form of communication with your audience.
One that they ACTUALLY READ and pay attention to.Aaand you can automate emails... and schedule them... and even create personalized email workflows - with email platforms, like GetResponse (my favourite).
And, I promise you, it'll take you a hell of a lot less time than an hour a day.
Email marketing doesn't have to be this big, scary, time-consuming monster.
It's more like writing a letter to a friend - building relationships and offering advice.
You can do it once a week or even once a month.
AND it will be 10 x more effective than any Facebook post you put out there.
So...
Knowing what you know now, would you rather spend an hour on writing a Facebook post or an hour on writing an email?
Waves of love,
Storm
A.K.A. the terror that flaps in the night (and hates mornings)
Storm
Storm
Interweb gangster sent to earth to un-suck brands online and make the internet her bitch.
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