The makeup of an effective company logo

Your logo is the face of your company – and it’s common knowledge that an attractive face gets more suitors…
Consumers will automatically associate this image with your company, so it’s definitely worth splashing out on a professional graphic designer to create the perfect image to represent your brand.

Designing an effective logo is like a woman putting on her makeup for a night out. There are a number of “Do’s and Don’ts” and factors to consider:

Don’t be the hooker:

Too much makeup can make a woman look cheap and overdone. The same applies to your logo.
Trying to fit too much into your logo could result in scaring potential customers away, unless they’re looking for something cheap and easy for a one time offer or “quick fix”.

These generally aren’t the type of clients you’re looking for a long term relationship with anyway. Best to stay clear and take a wet wipe to that face…

The Drag Queen Colour Combos: 

We’ve all seen it.
That girl with the bright purple eyeshadow and the electric orange tank top…
Don’t be that girl.

When choosing a logo, remember that simple is always more memorable and different colours connect with different emotions and meanings. We’ve found an infographic to help you along with this:

Pro tip:

A simple design with an interesting and defining element will stand out the most. Look at NIKE and this fresh brand that we designed for Salt&C

Bare Is Not Better:

On the opposite end of the scale, you get that woman who decides that she doesn’t give a damn about what people think and doesn’t put on any makeup for her night out.
(It’s me… this woman is me.)

These logos basically tell your audience that you don’t have the time, energy, budget or sh*ts to give about your branding.  

These are those companies who use plain text, most lightly in Arial, but sometimes pick a kitch or overused font to “make it pop”.
Don’t be this girl.
You’re not going to catch any fish this way.

Long Lasting:

We all know what it’s like, at 2am. 

The night has played its course and there’s always a handful of girls who looked stunning and trendy at the beginning of the night, but now have smudged lipstick across their chin and mascara residue down their cheeks. 

Like their makeup, your logo can lose its trendiness and appeal to others. Think of your granny in a mini skirt and a Metalica crop top… 

There are a lot of design fads that pop up and fade out just as quickly. 
It’s important to choose a design that will be as relevant in 20 years as it is now. 
Think of it like long-lasting mascara…

Like their makeup, your logo can lose its trendiness and appeal to others.
(Think of your granny in a mini skirt and a Metalica crop top)

There are a lot of design fads that pop up and fade out just as quickly. 
It’s important to choose a design that will be as relevant in 20 years as it is now. 
Think of it like long-lasting mascara…

Keep It Simple And Highlight Your Natural Beauty:

Who lands the perfect catch at the end of the night?
That’s right, the girl who uses a bit of make-up to accentuate her natural beauty. 

Think about the top brands in the world.
What do their logos have in common?
They’re all pretty simple, aren’t they? 

Apple uses a shiny little apple image, McDonalds is a simple “M” and Google simply uses colours to show diversity. 

You want to be this girl. 

This is a long term relationship girl and that’s exactly what you want with your clients.

If you would like to plan your logo properly, why not book a free consultation?

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