– Brand strategy, logo design and packaging

Salt&C sustainable beach fashion branding

The youthful elegance of this brand made for a beautiful, simplistic logo design that resonated with the ocean, sustainability and living in paradise. It was on like Donkey Kong the second we heard “beach fashion”

Brand strategy

We didn't wand to make this a cringey "stoner brand". The client wasn't looking to attract skateboarding goof-ball teenagers as clients, but rather the more mature green crowd. We focused on a more health-based strategy to achieve this.

Design direction

Appealing to a more mature client base meant a more mature look and feel. "Less Snoop Dog and more UB40" was the feel we were going for with a more muted, natural colour palette and design.

Logo design

This was an interesting logo to design for us and we tried a few approaches before we found something that worked. We wanted to integrate the cannabis leaf into the design somehow, without it being the main focus. We also wanted to communicate that this was a cafe - note a hotbox - so we used softer lines and the image of a coffee cup. Obvious, but effective, don't you think?

Aquaman, where you at?

We wanted to design a brand that said “I’m feminine, I care about the planet, and I should probably be married to Jason Mamoa” – how do you think we did? We’re still waiting for Aquaman to pop the question…