
– Brand strategy, logo design and packaging
Salt&C sustainable beach fashion branding
Brand strategy
We didn't wand to make this a cringey "stoner brand". The client wasn't looking to attract skateboarding goof-ball teenagers as clients, but rather the more mature green crowd. We focused on a more health-based strategy to achieve this.
Design direction
Appealing to a more mature client base meant a more mature look and feel. "Less Snoop Dog and more UB40" was the feel we were going for with a more muted, natural colour palette and design.
Logo design
This was an interesting logo to design for us and we tried a few approaches before we found something that worked. We wanted to integrate the cannabis leaf into the design somehow, without it being the main focus. We also wanted to communicate that this was a cafe - note a hotbox - so we used softer lines and the image of a coffee cup. Obvious, but effective, don't you think?
– Get in on this badassery
We want to make sweet, sweet interweb babies with you…
What do you need?
- Company naming and tagline service
- Brand strategy and design direction
- Logo design
- Brand activation pieces
- Web design
- Web development
- Private online training sessions
Let’s set a date and make it happen? (Ooh la la)