Branding and Website Badassery
Otherwise known as the services I offer
I BELIEVE IN FOCUSING ON JOY AND AUTHENTICITY...
For more than a decade, I worked with international film festivals, award-winning agencies and soul-sucking corporates that turned me into a stressed out mess with a giant stick up my bum.
It took my life as I knew it falling apart for me to take a step back and reassess my priorities.
I was no longer prepared to walk around in a suit and a pair of heels that had me in physical pain all day long.
I wanted to dye my hair whatever colour I freaking wanted. (Clearly I’m a natural blue?)
I wanted to laugh with my clients and enjoy the projects I was working on.
Most of all, I wanted to do the things that feed my soul and give the big ol’ finger to anything that didn’t bring me joy.
IF YOU ARE A SPUNKY JOY-HUNTER, WE’RE GOING TO GET ALONG JUST FINE...
I have 1 rule:
I want your brand to excite you!
(and your clients)
If you’re looking for something cheap, nasty and template-based, I’m not your girl…
My little team of unicorns and I focus on custom designs that ooze with personality and (most importantly) communicate your message with your target audience to form connections before you’ve even said a word.
To achieve this, we can’t just “Wham-Bam-Thank-You-Mam” something together. When building your brand, we want you to play an active and committed role in the journey. This is how we get so much of “you” into your branding so that you can show up powerfully and authentically.
1. Project Brief
Click on that sexy little “Work with me” button and take 10-15 minutes to fill in a quick project brief. This will give me some good info on what you’re looking for and whether I am the best person to help you get it.
2. Our First Date
Ooh-la-la! It’s you and me, babe. The two of us, a Zoom room, and a 30 minute call to officially introduce ourselves to see if we’re a good fit. We’ll talk about your vision for your project, your dream results and make sure we’re ticking all your boxes.
3. "Official Stuff"
We throw a parade!!!! Just kidding… but we do get super excited to be besties and send you your welcome pack – which includes your contract, timeline, official invoice and everything we will be needing from you
We begin with a deep-dive creative clarity call to really dig into the magic of your brand. Following this call, we begin building you a sexy brand strategy, design direction, logo and other kickass design pieces.
Now that you have your badass messaging and visuals, it’s time to show you off to the world and start raking in those clients. Using your newly-defined design direction, we build you a custom-designed website that will show you off in all your glory.
Crack the champagne! Upon final payment, we launch your website and present you with full training and working files so that you have 100% control going forward. I know we’ll totally be besties by this stage, but I don’t do hostage situations…
I help you create magic
* Every product or page designed includes 2 complimentary revision rounds
*All logo processes start with a concept stage where you get at least two different logo variations to choose from (or select elements from each)
That’s what she said
Feedback from others
Of course we can come up with a custom package for you, but here are a few of my “top requested” web design and development packages along with the damage they’ll do to your bank account:
The Sales Force
A “SINGLE PAGE” WEBSITE DESIGNED TO GET STRAIGHT TO THE POINT. NO CANDY-COATING, JUST YOUR ONE AMAZING OFFER.
The Basic Bitch
THE PERFECT STARTER-SITE TO SHOW UP IN THE ONLINE WORLD AND MAKE YOUR MARK.
SHOW UP AND SHINE YOUR GENIUS IN YOUR NICHE WITH FULL BLOG FUNCTIONALITY AND SERVICE FUNNEL THAT WILL MAKE GOOGLE (AND YOUR AUDIENCE) LOVE YOU!
Coach with confidence
THE IDEAL CHOICE FOR COACHES WANTING TO CHANGE THE WORLD, HELP OTHERS, ENCOURAGE SPEAKING ENGAGEMENTS AND SHOWCASE THEIR KNOWLEDGE.
There's always more we can add to your website...
Inquire for pricing
Frequently asked questions
What if I just want a quick logo, without the branding?
Lesson one: Using the words “quick” and “logo” in the same sentence is like swearing at any designer.
Ask yourself, what is your goal for your logo design?
If you want your brand to kick some serious ass and have any impact, you need more than just a pretty logo. You need strategy and intention behind it.
Additionally, we put a lot of effort and pride into the work we create, so we require that all clients must go through the branding process with us to ensure brand continuity and a well thought-out and intentional design direction.
What if I just want a website?
If you have a brand guide already wrapped and ready, then bring it on!
Every one of my website packages requires the minimum of a brand board or brand stretegy to commence the project.
If you don’t have a brand guide with a defined strategy and design direction in place, you risk breaking trust through inconsistent branding across your platforms. Without a defined strategy, your website is not going to perform the way it should. And it’s not good enough these days to just have a website that “looks pretty”.
WTF is a Brand Strategy anyway?
Brand Strategy is a combination of creative messaging, your brand’s promise to its customer, your brand personality and voice, and brand visuals.
If you aren’t providing your client with a solid foundation of Brand Strategy along with your design, you’re doing them a disservice, and you’re likely not going to be building the trust and connection that you could be.
Want more clients? Get yourself a Brand Strategy!
Exactly how long will my project take?
A full (branding + website) project timeline is approximately 6-8 weeks, depending on the scope of the project. Note that this can be affected by feedback and response rates, additional functionality and revision rounds.
You will receive a full timeline breakdown with your welcome pack when you are quoted on a project with me.
Do you offer payment plans?
I have a system that divides the project payments into 2-3 parts across your project timeline.
I require a deposit of 1/2 of your total project cost at the start of your project, then spread out the other payments accordingly, with final payment required to push the “publish” button.
What about website hosting?
Domain registration and hosting is not included in my services. While I don’t offer hosting and domain registration, I can recommend some great platforms for you and even walk you through the process.
Should I expect any additional cost?
An Elementor Pro licence will be required if you wish to be able to edit, manage and maintain your website on your own. This costs approximately $59 per year and we provide full training upon project completion.
Should you wish to integrate email lists into your website (highly recommended) you will need to sign up to an email marketing platform, such as GetResponse. This very often involves a monthly or yearly membership
What will my Website be built with?
I build custom WordPress websites – none of those dirty templates.
Your website will be designed and built especially for you, so there will be nobody in the world with the same website as you.
WordPress allows the optional addition of building in a plugin that will change your life: Elementor Pro. This plugin is integrated with your website so that you are able to edit, manage and maintain your own website, all on your own!
What will be expected of me?
You know your business better than anyone, so your input is the most important ingredient to making the magic work. I’d like you to be an active participant in your branding and website process. As such, you’d need to prioritize an hour every day or two for feedback and approvals.
For branding, your feedback will be needed only once or twice a week. However, websites will require one month of content gathering before your start date (I’ll give you all the guides and templates to help with this). Following this, there will be a website page design for feedback and approval every 24-48 hours. Once the development process begins, your input will be needed for connection verifications as well as final signoff.
All in all, you will be an active member of the entire process.
How can I pay for my branding and website?
We take direct bank transfers or PayPal payments – all payment details will be included in your Welcome Pack
What if I don't understand something?
I pride myself on educating my clients as we go, so please don’t be afraid to ask questions. If I can teach my 83 year old grandmother to use Instagram, then I can teach you some basic designer lingo 🙂
In fact, many of my clients have commented on how empowered they feel after our training together.