Branding and Website Badassery

Lesson one: Using the words “quick” and “logo” in the same sentence is like swearing at any designer.
Ask yourself, what is your goal for your logo design?
If you want your brand to kick some serious ass and have any impact, you need more than just a pretty logo. You need strategy and intention behind it.
Additionally, we put a lot of effort and pride into the work we create, so we require that all clients must go through the branding process with us to ensure brand continuity and a well thought-out and intentional design direction.

If you have a brand guide already wrapped and ready, then bring it on!

Every one of my website packages requires the minimum of a brand board or brand stretegy to commence the project.

If you don’t have a brand guide with a defined strategy and design direction in place, you risk breaking trust through inconsistent branding across your platforms. Without a defined strategy, your website is not going to perform the way it should. And it’s not good enough these days to just have a website that “looks pretty”.

Brand Strategy is a combination of creative messaging, your brand’s promise to its customer, your brand personality and voice, and brand visuals.

If you aren’t providing your client with a solid foundation of Brand Strategy along with your design, you’re doing them a disservice, and you’re likely not going to be building the trust and connection that you could be.
Want more clients? Get yourself a Brand Strategy!

A full (branding + website) project timeline is approximately 6-8 weeks, depending on the scope of the project. Note that this can be affected by feedback and response rates, additional functionality and revision rounds.

You will receive a full timeline breakdown with your welcome pack when you are quoted on a project with me.

I have a system that divides the project payments into 2-3 parts across your project timeline.

I require a deposit of 1/2 of your total project cost at the start of your project, then spread out the other payments accordingly, with final payment required to push the “publish” button.

Domain registration and hosting is not included in my services. While I don’t offer hosting and domain registration, I can recommend some great platforms for you and even walk you through the process.

An Elementor Pro licence will be required if you wish to be able to edit, manage and maintain your website on your own. This costs approximately $59 per year and we provide full training upon project completion.

Should you wish to integrate email lists into your website (highly recommended) you will need to sign up to an email marketing platform, such as GetResponse. This very often involves a monthly or yearly membership

I build custom WordPress websites – none of those dirty templates.

Your website will be designed and built especially for you, so there will be nobody in the world with the same website as you.

WordPress allows the optional addition of building in a plugin that will change your life: Elementor Pro. This plugin is integrated with your website so that you are able to edit, manage and maintain your own website, all on your own!

You know your business better than anyone, so your input is the most important ingredient to making the magic work. I’d like you to be an active participant in your branding and website process. As such, you’d need to prioritize an hour every day or two for feedback and approvals.

For branding, your feedback will be needed only once or twice a week. However, websites will require one month of content gathering before your start date (I’ll give you all the guides and templates to help with this). Following this, there will be a website page design for feedback and approval every 24-48 hours. Once the development process begins, your input will be needed for connection verifications as well as final signoff.

All in all, you will be an active member of the entire process. 

We take direct bank transfers or PayPal payments – all payment details will be included in your Welcome Pack

I pride myself on educating my clients as we go, so please don’t be afraid to ask questions. If I can teach my 83 year old grandmother to use Instagram, then I can teach you some basic designer lingo 🙂
In fact, many of my clients have commented on how empowered they feel after our training together.