websites for speakers

How a Website Can Elevate Professional Speakers

A well-designed and strategically optimized website is a powerful tool in the arsenal of any professional speaker. By harnessing the capabilities of your online platform, you can elevate your brand, expand your reach, and unlock a world of opportunities in the competitive landscape of the speaking industry.

Quick Jump

As a professional speaker, your voice is your currency. Whether you’re captivating audiences with your inspirational talks or imparting industry expertise in corporate settings, your ability to communicate effectively sets you apart. However, in today’s digital age, a compelling online presence is equally crucial in establishing authority and securing speaking engagements. Enter the power of a well-crafted website.

While I could nerd out and talk for DAYS about how awesome and important it is for you to have a website as a professional public speaker, here are the “3 Big Why”s:

1. Showcase Your Expertise

Besides the obvious benefits of a professionally designed website, it lends credibility to your brand, signaling to potential clients and event organizers that you are serious about your craft.. Your website is more than just a virtual space; it’s your digital stage where you can shine a spotlight on your expertise, experience, and speaking topics. Here’s how you can effectively showcase your expertise:

Professional Bio

Craft a compelling “About Me” page that highlights your professional journey, accomplishments, and areas of expertise. Keep it concise yet impactful, focusing on connecting with your audience with empathy and showing what sets you apart as a speaker.

Example: “With over a decade of experience in motivational speaking, I’ve had the privilege of inspiring audiences worldwide with my dynamic presentations on the history of unicorn mythology and how those little badassed used to run around, stabbing haters with their horns. From corporate keynotes to educational workshops, I bring a unique blend of passion, expertise, and real-world insights to every stage I step onto.”

Like that… but maybe with less unicorn violence?

Speaking Topics:

Create dedicated pages or sections on your website to detail the topics you specialize in. Provide a brief overview of each topic, highlighting key points, audience benefits, and any specific industries or events where you excel.

Showcase your past speaking engagements through a quick “gallery” section. Include photos, videos, or testimonials from previous clients and audience members to demonstrate your impact and credibility as a speaker. You may choose to incorporate multimedia elements such as videos, podcasts, or recorded presentations to give visitors a firsthand experience of your speaking style and delivery. Embed snippets or excerpts from your most impactful talks to captivate and engage your audience.

Take a look at what I created with Word Magic Copywriting, on her Speaking page.

Testimonials and Endorsements

Feature testimonials, endorsements, or reviews from satisfied clients, event organizers, and audience members. Let their words speak volumes about the value you deliver and the lasting impression you leave behind.

Example: “Don’t just take my word for it—hear what others have to say about their experience working with me. From corporate executives to community leaders, discover why audiences rave about the impact of my presentations and the lasting inspiration they provide.”

By leveraging these strategies to showcase your expertise on your website, you’ll establish yourself as a trusted authority in your field, attracting opportunities and inquiries from clients and event organizers who recognize the value you bring to the stage.

Stay relevant

In the fast-paced world of professional speaking, staying relevant and informed is key to maintaining your edge and capturing the attention of potential clients and event organizers. A blog or news section on your website provides a platform for you to share timely updates, industry insights, and thought leadership pieces.

Fun fact: Google loves blogs too! Your chances or ranking faster and higher are always better when you add a blog to your website.

2. Expand Your Reach

Expanding your reach beyond geographical boundaries is crucial for professional speakers looking to maximize their opportunities and impact. Especially if you are looking to broaden your reach and book more international speaking engagements.

Here’s how you can leverage your website to achieve this:

Create Targeted Content

Tailor your website content to resonate with diverse audiences worldwide. Consider addressing more universal themes and challenges that transcend geographical boundaries, ensuring your message is relevant and compelling to a global audience.

Example: “Whether you’re in New York or New Delhi, my presentations are designed to resonate with audiences from all walks of life. From leadership principles that transcend cultural barriers to actionable strategies for personal growth, my content speaks to the universal quest for inspiration and empowerment.”

If you’re bilingual, consider translating key sections of your website into multiple languages to cater to diverse linguistic preferences. Utilize language-switching features or dedicated landing pages to accommodate international visitors and ensure a seamless browsing experience for non-English speakers.

Explore opportunities to collaborate with organizations, associations, or event planners from different countries to access new markets and audiences. Highlight past international engagements and partnerships on your website to demonstrate your global reach and credibility as a speaker.

Offer Virtual Speaking Services

Incorporate virtual speaking services into your offerings, allowing you to connect with clients and audiences worldwide without the constraints of physical location. Prominently feature virtual speaking options on your website, highlighting the benefits of this flexible and accessible format.

When we worked with Kyle Mallien on his website, we made sure to highlight his virtual events on his services page. This allowed his reach to spread to a global audience for his events, ultimately making him more money!

Leverage Social Media and Online Communities

Harness the power of social media platforms and online communities to amplify your reach and connect with audiences worldwide. Share compelling content from your website across various channels, engage with followers from different regions, and participate in relevant discussions to expand your global network.

Example: “Join the conversation and connect with me on social media! From Twitter chats to LinkedIn forums, I’m always eager to engage with a global community of change-makers and thought leaders. Together, let’s inspire, innovate, and ignite positive change around the world.”

By implementing these strategies and embracing the borderless nature of the digital landscape, you’ll position yourself as a truly global speaker, ready to make a meaningful impact on audiences around the world.

3. Capture Leads

Capturing leads is essential for building relationships with potential clients and event organizers. By integrating lead capture forms on your website, you can gather contact information from interested parties and nurture these leads into valuable speaking opportunities.

By collecting data through website analytics and contact forms, you can personalize your communication with leads and clients, tailoring your offerings to meet their specific needs and preferences.

Here’s how you can effectively capture leads:

Lead Magnet

Offer a valuable incentive, such as a free eBook, checklist, or exclusive video content related to your expertise, in exchange for visitors’ contact information. This entices them to fill out your lead capture form and provides you with a means to follow up with them.

Check out how I’ve done this on my Free 💩 page

Newsletter Sign-Up

Encourage visitors to subscribe to your newsletter to receive updates on upcoming speaking engagements, industry insights, and exclusive offers. Position the newsletter sign-up prominently on your website and highlight the benefits of subscribing.

Webinar or Workshop Registration

Promote upcoming webinars, workshops, or virtual events on your website and provide a registration form for interested participants to sign up. Use this opportunity to capture their contact information and follow up with additional offerings.

By implementing these lead capture strategies effectively, you can build a database of interested prospects and stay top-of-mind with them through targeted follow-up communication. This proactive approach increases your chances of converting leads into booked speaking engagements and fosters long-term relationships with clients and event organizers.

Sounds pretty cool, eh?

A well-designed and strategically optimized website is a powerful tool in the arsenal of any professional speaker. By harnessing the capabilities of your online platform, you can elevate your brand, expand your reach, and unlock a world of opportunities in the competitive landscape of the speaking industry.

Ready to take your speaking career to new heights? I’ve got a special speakers package just for you! You chn check it out by downloading my pricelist from the services page.


The head honcho and creative mind behind Storm Steen Digital

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