The makeup of an effective company logo
Your logo is the face of your company – and it’s common knowledge that an attractive face gets more suitors…
Consumers will automatically associate this image with your company, so it’s definitely worth splashing out on a professional graphic designer to create the perfect image to represent your brand.
Choosing fonts for your brand (and why it matters)
Your font choices say a lot about your brand. Type matters because it is one of the main pillars of good design. In branding, we use different fonts to communicate different messaging, psychology and emotions. In short, your font forms a relationship with your audience before they have even read it.
Real Talk – Connect to customers through stories, not sales!
Storytelling is how I worked with companies like Google, Facebook and the UN. They help me run Thailand’s leading technology academy and they are now helping me revitalise our design agency (with a little help from the amazing Storm!) So do you want your brand to be 22 times more memorable?
Swingers, pineapples and branding – Is your pineapple upside down?
